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Zone 5 Meeting Workshop Session 2 Digital Marketing Blueprint

Date: Mar 01, 2025

Time: 10:15 AM - 11:00 AM

Location(s):

Wichita Mariott

Category(s):

Zone 5 Meeting

TOPEKA ROOM

PRESENTATION

DIGITAL MARKETING

ABOUT THE WORKSHOP

Digital Marketing Blueprint: Craft a Winning Strategy for Your Fair

In this session, you’ll learn how to develop a comprehensive digital marketing plan for your fair’s online campaigns. Discover how to refine your messaging, effectively budget your advertising dollars, and optimize your approach to timing and targeting. We’ll explore top platforms like email, Meta (Facebook/Instagram), and Google Ads, and cover key topics such as budget management, performance tracking, and analytics. Leave with actionable insights and a clear strategy to enhance your fair’s digital presence and increase ticket sales.

Hosted by:

Scott Sloyer

Scott Sloyer has over 25 years' experience in the Ticketing Industry with the last 13 years as Director of Sales at ETIX. He has over 20 Fairs as partners/clients and handles The Smithsonian, The Holocaust Museum and The Library of Congress. Sloyer resides in Lawrence, KS and was raised in Hutchinson, KS where his parents had food stands at the Kansas State Fair for over 35 years.

Presented by:

Bryant Chappell

Bryant Chappell is a Marketing Specialist at Rockhouse Partners, the in-house digital marketing agency for Etix. A graduate of UNC-Chapel Hill, Bryant came to Rockhouse Partners in 2022 after working at the Durham Performing Arts Center promoting their Broadway shows. Bryant works with a multitude of Etix clients and specializes in the performing arts center and fair spaces.